Stress, worries, other? With QNUX you take life easy!

Care since 2021 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Public Relations
  • REICHLUNDPARTNER Digital

Dissemination of the campaign: Austria

Initial situation

The problem with relaxation.

Nature offers many beautiful places, but not always a way to put your feet up and relax. That’s why QNUX was developed: a high quality hammock with an integrated foldable frame that can be easily carried and thus taken anywhere.

 

To the instructions

Strategy

Our answer: Take it easy

Unfortunately, not everything always runs smoothly in everyday life. But no matter what happens: With QNUX you can take life easier. That’s why the claim is: Take it easy. Fittingly, our campaign tells stories in just a few words about people who nothing can upset.

Implementation

Hannah and Werner can also finally relax now.

QNUX is only available online – so that you can still easily imagine the hammock in action, we have designed a new online store with 3D configurator that allows you to choose the color of the hammock and frame, as well as neck pillow, parasol and tablet holder as additional features.

To promote QNUX, we primarily rely on a digital media mix with banners, advertorials and social media ads as well as PR measures – including the creation of a press kit, the implementation of a press release as well as product tests and a competition in various media.