Support since 2021 by:

  • REICHLUNDPARTNER Advertising Agency
  • REICHLUNDPARTNER Public Relations

Campaign distribution area: Austria

Initial situation

The problem with relaxation.

Nature offers many beautiful places, but not always a way to put your feet up and relax. That’s why QNUX was developed: a high quality hammock with an integrated foldable frame that can be easily carried and thus taken anywhere.


View instructions


Our answer: Take it easy.

Unfortunately, not everything always works smoothly in everyday life. But no matter what happens: With QNUX you can take life easier. Hence, our claim is: Take it easy. Fittingly, our campaign tells stories, in just a few words, about people who aren’t upset by anything.


Finally, Hannah and Werner can also relax now.

QNUX is only available online – to help you imagine the hammock in action, we have designed a new online store with 3D configurator that allows you to choose the color of the hammock and frame, as well as neck pillow, parasol and tablet holder as additional features.

To promote QNUX, we primarily rely on a digital media mix with banners, advertorials and social media ads as well as PR measures – including the creation of a press kit, the implementation of a press release, product tests and a competition in various media.