Support since 2010 by:

  • REICHLUNDPARTNER advertising agency
  • SMC Social Media Communications


Distribution area of the campaign: Upper Austria

Initial situation

Information is plentiful.

But which of these are actually relevant is often difficult to determine these days. That’s because the information on offer has never been greater, lurking not only in the many free formats on the high street but also, and above all, on the Internet. High time for OÖNachrichten to raise quality awareness among the general public and communicate the added value of a first-class editorial team.


Highlight quality

The new campaign emphasizes the credibility as well as the quality of the Upper Austrian information medium. To show the public who is responsible for this and who is ultimately behind it, the editorial team of the OÖNachrichten is presented. After all, more than 100 journalists at OÖNachrichten give their best for their readers every day in Europe’s most modern newsroom.


Across all channels

From classic print ads and out-of-home to radio and online: Depending on the department, representative leaders are presented as representatives of the many employees of OÖNachrichten. Among others, the editor-in-chief of OÖNachrichten, Mr. Gerald Mandlbauer, has his say in the radio spot and makes quality statements relevant to the public.

Giant poster with format blasts

It does not get any flashier than this

In Linz, the Westbrücke is one of the absolute top addresses for billboard advertising in public spaces. At this hotspot, we show the cross-media use of the Upper Austrian News and thus not only go beyond the scope of conventional advertising, but also beyond the format. The 144-sheet poster is therefore a real eye-catcher that, in conjunction with the core message, ensures the greatest possible attention.

Radio spots for the campaign

Fake News

This and that