Support since 2014 by:

  • REICHLUNDPARTNER advertising agency
  • SMC Social Media Communications

Distribution area of the campaign: Austria

Initial situation

Listen to your gut

The Allergosan Institute is a pioneer in the study of the microbiome. Under the brand OMNiBioTiC and with the claim “Listen to your gut.” a range of high quality probiotics are marketed that help to rebalance the intestinal flora.


Create attention

OMNiBioTiC is only available in pharmacies. Awareness is therefore particularly important for the brand. And this was achieved through the production of radio commercials and strategically placed TV patronage.


Advertising works

In the meantime, OMNiBioTiC is the best-selling intestinal flora product in pharmacies in both Austria and Germany. To mark the occasion, a personalized “thank you” campaign was developed online and on social media.

The radio

Whistle Stress, 20”

Whistle Stress, 5”