Support since 2014 by:
Distribution area of the campaign: Austria
Initial situation
The Allergosan Institute is a pioneer in the study of the microbiome. Under the brand OMNiBioTiC and with the claim “Listen to your gut.” a range of high quality probiotics are marketed that help to rebalance the intestinal flora.
Strategy
OMNiBioTiC is only available in pharmacies. Awareness is therefore particularly important for the brand. And this was achieved through the production of radio commercials and strategically placed TV patronage.
Implementation
In the meantime, OMNiBioTiC is the best-selling intestinal flora product in pharmacies in both Austria and Germany. To mark the occasion, a personalized “thank you” campaign was developed online and on social media.
Whistle Stress, 20”
Whistle Stress, 5”
