Care since 2019 by:

  • REICHLUNDPARTNER Public Relations

Initial situation

Large corporation under criticism

Nestlé is the world’s largest food and beverage company and is constantly subject to harsh criticism. The Group’s image suffers above all from criticism of incidents from the past.


Answers instead of silence

In response to the criticism, Nestlé set and continues to set numerous initiatives. Their successes are increasingly communicated.

Relevant media representatives are also regularly informed about product innovations and Nestlé’s social commitment.


Interactive package of measures

  • Press releases
  • Platform participation
  • Cooperations and events
  • Advertorials
  • Internal activities, events and training
  • Participation in international initiatives