With us, everything is really in there.

Supervision since 2020 by:

  • REICHLUNDPARTNER advertising agency
  • SMC Social Media Communications
  • REICHLUNDPARTNER Public Relations

Distribution area of the campaign: Austria

Initial situation

From glass to cardboard

Müller Glas is an Austrian family business with over 100 employees and a leading full-range supplier of packaging for homemade products. A wide variety of glass containers from wine to oil bottles, jars, closures, boxes, wooden caskets and various accessories paired with services such as printing, finishing or customization – the offer is almost endless. We were commissioned by Müller Glas to develop a positioning that takes account of the company with all its facets, and to bring this to life with a campaign.


Expression of greatest diversity

In order to give Austrian producers – from winemakers to preserving fans – of homemade delicacies a better understanding of the enormous variety of products offered by Müller Glas, a subject with a single product depicted is simply not enough. Therefore, we work with several split subjects, each of which combines two product worlds. What’s more, it needs an expressive campaign claim that dramatizes this broad spectrum of products and services: “We really do have it all.”


Refined combined

We combine containers from different product categories and put them together to form a new whole. Above them, two hands present the raw material for the products contained in the containers. In between, the headlines open up the range of the offer in “whether-or” mechanics, which is then resolved by the claim. In addition to print subjects and an elaborately designed reference folder, REICHLUNDPARTNER is also responsible for the homepage design, social media presence, videos with customer interviews and PR support.


To the interviews

More references



Customer since 2021 (AT)