Resist the ordinary.
Awards
After the CCA Venus, REICHLUNDPARTNER has bagged the world’s most coveted creative award in advertising with LIST: a Cannes Lion in Bronze, Press category!
The management of LIST General Contractor is also proud of the success: “This shows that we, as a family-owned company with regional roots, set international standards and confirms that we will continue on our path.”
The extraordinary campaign was conceived by REICHLUNDPARTNER advertising agency, under the creative direction of Daniel Kleinmann, photographed by Oleg Oprisco.
Our extraordinary creations also caught the eye at the German Design Award 2019, where we were named Winner in the “Photography” category.
Supervision from 2014 to 2019 by:
Distribution area of the campaign: worldwide
Initial situation
LIST is a company for which the wishes and needs of its customers have the highest priority. A company that creates unique interior dreams for the richest people in the world. Which are anything but ordinary. No wish is too special, no task impossible – be it on water on a yacht, or on land.
Strategy
The REICHLUNDPARTNER team was faced with the challenge of redesigning the company’s entire advertising presence. The task was to develop a communications strategy that met the highest standards by which LIST measures itself. This resulted in advertisements with breathtaking photographs and many other advertising materials that are just as special as the company itself.
Implementation
LIST focuses on people with their very individual dreams. “Creating the extraordinary” is the company’s credo. This motto manifests itself in the uniqueness of the photographs and runs stringently through every communication channel – online and offline, below the line and above the line. In this way, small works of art were created with each advertising medium, which illustrate the company’s daily work.
Recruiting
Even when it comes to job ads, this unique operation stays true to its motto, “Resist the Ordinary.” true. This time, photographer Oleg Oprisco’s dream worlds lend breathtaking expression to job ads for carpenters and project management. Even at first glance, the company’s claim is clear and applicants with a high design sensibility are targeted.
