Different from what you are used to.

Support since 2012 by:

  • REICHLUNDPARTNER advertising agency

Distribution area of the campaign: Austria

Initial situation

The desire for snacking

Confiserie Heindl, an Austrian family business, is still famous for its sweet delicacies. In the field of packaging creations, the competence of REICHLUNDPARTNER was trusted time and again.

Strategy

Different than usual

“Differentiate or die.” was the focus, along with a rejuvenation of the brand. An extensive competitor analysis had revealed various differentiation potentials, on which the implementation was based.

Implementation

Stylish eye catcher

Playing with traditional and new elements, the designers of REICHLUNDPARTNER have created a field of tension that presents the well-known brand in a young and appealing way. The sales figures for new product launches have already proven the success of the new visual orientation on several occasions.