Support since 2012 by:
Distribution area of the campaign: Austria
Confiserie Heindl, an Austrian family business, has long been famous for its sweet delicacies. In the field of packaging creations, the competence of REICHLUNDPARTNER was trusted time and again.
“Differentiate or die.” was the focus, along with a rejuvenation of the brand. An extensive competitor analysis had revealed various differentiation potentials, on which the implementation was based.
By playing with traditional and new elements, the designers of REICHLUNDPARTNER created a field of tension that presents the well-known brand in a young and appealing way. The sales figures for new product launches have already proven the success of the new visual orientation on several occasions.