Support since 2017 by:

  • REICHLUNDPARTNER Public Relations

Initial situation

Specialist for real estate investments

ÖKO-Wohnbau SAW GmbH specializes in the sale of tax-optimized and subsidy-optimized real estate investments. Since 2014, ÖKO-Wohnbau, together with its associated partner companies, has invested €279.76M. Investment volume placed. The company has 15 employees and currently cooperates with 84 sales partners throughout Austria.

Strategy

Storytelling

The clear positioning of ÖKO-Wohnbau as a specialist for affordable housing.

Storytelling: ÖKO-Wohnbau focuses on growth markets. This gives ÖKO-Wohnbau a forward-looking and -planning image.

Implementation

Anchoring with journalists through

  • Press releases
  • Press and background talks/interviews
  • Press Events
  • Discussion rounds with real estate professionals