On the hunt for the freshness kick
Care since 2019 by:
Distribution area of the campaign: Austria
Diana is a traditional brand, which symbolizes closeness to nature and vitality. Diana positions itself as an old home remedy that gives one relief from heavy legs or fatigue, for example. The advertising presence is rather plain and the market focus is on Austria.
To mark the product launch of the new shower foam, a gentle relaunch of the brand identity is to take place. The basic style is to be retained, but made a little more modern and younger – a little “refresh” to match the refreshing shower foam.
For the launch of the new Diana shower foam with menthol, a radio spot was created that expresses the freshness in such a way that you can literally feel it. Online banners were also designed under the motto “On the hunt for the freshness kick”.