Support since 2018 by:
Distribution area of the campaign: Austria
Initial situation
The Austrian brand CULT BEEF offers hand-picked quality beef, selected by professionals from the Austrian Beef Exchange according to the strictest criteria – with a best meat guarantee. However, CULT BEEF not only revolutionizes the quality criteria with regard to gastronomy, agriculture and the environment, but also convinces with a new brand appearance and a new website from REICHLUNDPARTNER.
Strategy & Implementation
CULT BEEF is beef at the highest level. And this level is also reflected in the design of the new, noble brand identity. REICHLUNDPARTNER remained true to the corporate identity colors. In addition to the meat, which is now optimally staged in a picture frame, the focus is also on appreciation for the chef – whether gastronome or private individual.
The REICHLUNDPARTNER advertising agency developed a new brand identity with new visual language, advertisements, roll-ups and much more. There are also special highlights on the CULT BEEF website: In addition to the elegant design, the Revolution Slider on the home page and the Flipgorilla flip catalogs for the ideal presentation of the magazines on all devices attract attention. A small but nice extra: the numerous recipes that really whet your appetite for CULT BEEF!
Section poster
With the KOCH KUNST project, CULT BEEF proves that its beef can score not only with outstanding domestic quality, but also with artistic presentation: The cut poster for the catering industry shows the position of the cuts in the carcass in a vivid, creative way – and combines cooking, art and CULT BEEF. The 2022 poster was designed by Hermann Angeli and shows his extraordinary work “Sehnsucht”. The 2022 section poster comes from the brush of REICHLUNDPARTNER art director, artist and illustrator Yvonne Rosé, whose work is influenced by op and pop art.
