Let's save lives today.
Support since 2018 by:
Distribution area of the campaign: international
Initial situation
Constantia Flexibles is an international manufacturer of packaging solutions. The company’s Pharma Division asked us to bring the brand repositioning to life so that it would have a strong impact, especially internally, to turn employees into convinced brand ambassadors.
Strategy
In the pharmaceutical industry, a drug is only as good as its packaging. Because this protects it from environmental influences and ensures that the active ingredients remain intact. With innovative packaging that is also child-resistant and tamper-proof, Constantia Flexibles is helping to protect our health and is thus on a par with drug manufacturers. Together, they both save lives. We have made this thought the central statement: Let’s save lives today.
Implementation
The centerpiece of the campaign is the first Brand Book that helps save lives. In addition to the usual content of a brand book, it contains life-saving utensils (such as a respiratory mask) and links via QR code to specially produced first aid videos, which can be found on a microsite corresponding to the brand book. REICHLUNDPARTNER is also responsible for presenting the brand at a major event in Malta, as well as for an extraordinary corporate video that provides information about Constantia Flexibles on one soundtrack – and tips on various life-saving measures on a second soundtrack.
Update
We have further developed the campaign to emphasize even more the cooperation between Constantia Flexibles and the pharmaceutical industry at eye level. To this end, we changed the claim from “Let’s save lives today” to “Let’s save lives together” – and designed a video and new visuals in which we give equal weight to both partners by graphically splitting the image in two.
