Plastic and aluminum window innovation
Support since 2007 by:
Distribution area of the campaign: Austria
Initial situation
AluFusion is a window innovation made of plastic and aluminum. The product is distributed by four Austrian manufacturers, who appear with a joint advertising line.
Strategy
The best window system is only as good as the accompanying advice and installation. This is what AluFusion’s campaign is focusing on.
Implementation
Strong benefits, strongly communicated: Both the launch campaign and the sales-promoting follow-up communication are characterized by a striking appearance with an independent positioning.
