Plastic and aluminum window innovation
Support since 2007 by:
Distribution area of the campaign: Austria
AluFusion is a window innovation made of plastic and aluminum. The product is distributed by four Austrian manufacturers, who appear with a joint advertising line.
The best window system is only as good as the accompanying advice and installation. This is what AluFusion’s campaign is focusing on.
Strong benefits, strongly communicated: Both the launch campaign and the sales-promoting follow-up communication are characterized by a striking appearance with an independent positioning.