Plastic and aluminum window innovation

Support since 2007 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Digital
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Public Relations

Distribution area of the campaign: Austria

Initial situation

AluFusion. Strong windows. Strong service.

AluFusion is a window innovation made of plastic and aluminum. The product is distributed by four Austrian manufacturers, who appear with a joint advertising line.

Strategy

Four suppliers – one appearance

The best window system is only as good as the accompanying advice and installation. This is what AluFusion’s campaign is focusing on.

Implementation

Simply strong

Strong benefits, strongly communicated: Both the launch campaign and the sales-promoting follow-up communication are characterized by a striking appearance with an independent positioning.