With its own brand Mein HOLTER Bad, the innovative sanitary and heating wholesaler HOLTER offers a full range of bathroom products. As part of a relaunch, various bathroom collections were designed, which are now skillfully presented in a new campaign. This was created by REICHLUNDPARTNER and shows with a wink: My HOLTER bathroom is as unique as each and every one of us.
Whether “pure nature, healthy and colorful, bright, pastel or gaudy”: the new HOLTER bathroom collections appeal to the individuality of every target group. And what expresses a person’s style better than their clothes? The visuals show differently dressed people in the shower, visibly comfortable in their own personal bathroom(s).
“Sensationally individual” is therefore also the new claim for Mein HOLTER Bad. The aforementioned rhymes are also used in the radio commercials, which are attracting attention in Austria and Bavaria. In addition, an elaborately shot moving image spot was created, which is used in a 30″ and 15″ version online and on social media. POS posters, new catalogs and more round off the campaign. The perfect media mix for radio, print and online in Austria and Bavaria was planned by REICHLUNDPARTNER Media. With this in mind: HOLTER has the bathroom that’s just right for you!
