The game meat manufacturer MEI JAGAREI from Windischgarsten processes and refines game meat from ethical hunting into unique products. The venison, roe deer and chamois specialties combine tradition, regionality and craftsmanship – for exquisite quality and first-class taste. REICHLUNDPARTNER was commissioned to develop a corporate identity and create the product design.
Honest, respectful, high-quality, professional – this is the codex of the MEI JAGAREI game meat manufactory. This is also reflected in the new brand identity. The logo is kept simple, while the fork with deer antlers is an eye-catcher and design element on various advertising materials. A stylish color palette runs through the individual product groups. REICHLUNDPARTNER created labels for the ready-to-eat specialties and banderoles for the hard sausage products. We also designed matching product sheets with tips from the chef and other advertising materials such as business cards, stationery, an information folder, POS branding, jute bags and stickers for refrigerated trailers and company cars. It’s not just the game specialties available in the MEI JAGAREI store in Windischgarsten that are a treat. The entire brand image also whets the appetite for more!
