Marketing Leader of the Year

The Marketing Leaders of the year 2022 are elected: And we are delighted to be able to congratulate our customer Antonia Koch from OÖNachrichten, who received the most votes in the category “Media, Culture & Entertainment”, for this special award.

Vienna, September 13, 2023: The specialist platform INTERNET WORLD Austria, in cooperation with the Marketing Club Austria and main sponsor willhaben, awarded the best marketing professionals of 2022. In addition to the Marketing Leader Awards in six categories, the Marketing Leader Award for Lifetime Achievement was also presented – to Thomas Saliger (XXXLutz).

For the fourth time, the Marketing Leader of the year Awards were presented on September 12, 2023, in the presence of 190 invited guests. As in previous years, the specialist platform INTERNET WORLD Austria, in cooperation with the Marketing Club Austria, honored the country’s best marketers in six categories at the SAAL event location of the Vienna Lab. Daniela Krispl (Leder & Schuh AG) came out on top in the “Retail” category. Julia Madeleine Rohracher (Mondi Group) took the title in the “Industry” category. Miriam Brownstone (Mastercard Austria) won in the “Finance & Telecommunications” category. Sophie Enzinger (TUI Austria) came out on top in the “Tourism, Gastronomy, Transport & Logistics” category. Antonia Koch (OÖNachrichten) picked up the most votes in the “Media, Culture & Entertainment” category and Ines Vitek(Geizhals.at) beat out the other nominees in the “Consulting, Education, Healthcare, IT & Institutions” category.

Election of Marketing Leaders in six categories

Together with the expert platform Marketing Club, the specialist platform INTERNET WORLD Austria had called for the election of the most awesome, outstanding and clever marketing professionals of the year in six categories – “Trade”, “Industry”, “Finance & Telecommunications”, “Tourism, Gastronomy, Transport & Logistics”, “Media Culture & Entertainment” as well as “Consulting, Education, Healthcare, IT & Institutions”. For the election of the Marketing Leader of the year 2022, the domestic marketing community, but also the presidents and boards of the Marketing Clubs in Vorarlberg, Tyrol, Salzburg, Carinthia, Styria and Vienna provided suggestions for nominations including reasons. The digital marketing platform INTERNET WORLD Austria and the board of Marketing Club Austria compiled a shortlist of 59 marketing professionals from the proposals, from which the Marketing Leaders in said six categories could then be selected from April 15 to June 15, 2023 at www.marketingleader.at.

Marketing Leader Lifetime Achievement Award for Thomas Saliger (XXXLutz)

The special award for his lifetime achievement in marketing was presented to Thomas Saliger at the Marketing Leader of the year 2022 Awards. Saliger is head of marketing and company spokesman for the XXXLutz Group as well as a member of the XXXLutz management board. The 55-year-old is currently responsible for the XXXLutz, Möbelix and mömax brands in Austria, Germany, Sweden, the Czech Republic, Slovakia, Switzerland, Hungary, Slovenia, Croatia, Romania, Bulgaria, Poland and Serbia. The XXXLutz Group currently generates more than 5 billion euros in the DACH region and other seven markets with around 25,000 employees. This makes the company one of the largest furniture retailers in the world. The winner of the Marketing Leader Special Lifetime Achievement Award was determined by a jury consisting of the presidents of the Marketing Clubs in Vorarlberg, Tyrol, Salzburg, Carinthia, Styria and Vienna in a two-stage voting process. Marketing club presidents delivered seven nominations for lifetime achievement award winners, which were then put to a vote and a judging session among marketing club presidents.