Resist the ordinary: LIST's slogan was key to its success at Cannes 2015. Client and agency are proud of the Bronze Lion (Press category) and highly motivated to continue on the extraordinary path.

Burkhard List, CEO of List General Contractor, puts his enthusiasm into words: "This award shows that we can also set international standards as a family business with strong regional roots. That makes us proud. At the same time, it is a mandate for us to consistently continue on our path and resist the ordinary. We want everything to be extraordinary - our work, our customers and also our advertising."

The starting signal for the successful collaboration was given in 2014, when Reichl und Partner was commissioned to redesign the entire advertising presence of the Austrian family-owned company. List General Contractor realizes the interior dreams of the richest people in the world - whether on water on a yacht, or on land. The overriding principle here is to be anything but ordinary.

According to this maxim, an advertising campaign was developed under the creative direction of Daniel Kleinmann, which is as special as the company LIST itself. The focus is on people with their very individual dreams. Breathtaking images by photographer Oleg Oprisco visualize the campaign idea in an incomparable way. Whether below the line or above the line, online or offline - each of the advertising media is a small work of art. Visitors to the website can also customize them if they wish, and are thus encouraged to turn their dreams into reality together with LIST.

Prior to the award in Cannes, the campaign had already been awarded the CCA Venus in Bronze and the website with an "Honorable Mention" from AWWWARDS. Reichl und Partner is pleased with LIST about the coveted prizes. At least as much, the agency is looking forward to continue the successful way and to contribute to the success of LIST.