On June 27, the final award shows of Cannes Lions 2015 took place - the crowds were bigger that day than any other before.
The Cannes International Festival of Creativity has been running for almost a week now, and this year's 13,500 delegates can look back on intense days: numerous talks by industry leaders from all over the world, award shows filled to capacity, workshops, academies and, last but not least, lively parties and probably more than just a glass of rosé. Austria was also successful this year - although not quite as record-breaking as last year - claiming a total of four Bronze Lions, represented by Jung von Matt/Donau and Reichl & Partner. The grand finale was the awards ceremony on June 27. June in the Grand Audi of the Palais des Festivals, because the categories "Film", "Film Craft", "Branded Content & Entertainment" as well as "Titanium & Integrated" were still pending - however, a domestic agency was not represented on the shortlists of these categories, if one leaves aside the domestic magazine "Vangardist" as a client (managed by Saatchi & Saatchi Switzerland, nominated in "Branded Content & Entertainment") and Jandl Bratislava, who will soon open an office in Vienna and were nominated in the category "Film".
Film: Two Grand Prix awarded
The latter agency, whose CCO Bernd Fliesser comes from Austria, convinced the "Film" jury so much in the end that it was not only enough for a place on the shortlist, but also for a Bronze Lion. The Grand Prix in this category, in which 3,070 works were submitted this year, went to F/Nazca Saatchi & Saatchi Sao Paolo and the production company Stink Sao Paolo on behalf of Leica Gallery Sao Paolo. The film, entitled "100," impressively celebrated not only the centennial of the German brand, but also the opening of the Leica Gallery in the Brazilian city in October 2014. Furthermore, "Unskippable: Family long Form 01" was honored with a "Film" main award - realized by The Martin Agency Richmond and the production company Park Pictures on behalf of Geico, a car insurance company.
Film Craft: Christmas campaign wins
The smaller sister - in terms of submission rate - of the "Film" category is "Film Craft", in which 2,205 submissions were entered into the race this year. Department store John Lewis is known for its touching spots, created by Adam&Eve DDB London and produced by Blink Productions London - this year, the film "Monty's Christmas" for the retail chain's Christmas campaign particularly caught the jury's eye, earning it a Grand Prix in the "Film Craft" category.
Branded Content & Entertainment: Gold for "Vangardist
"Branded Content & Entertainment" - here "The HIV+ Issue" of the domestic "Vangardist" magazine, implemented by Saatchi & Saatchi Switzerland, could hope to claim another Lion. As a reminder: the special edition had already cleaned up nicely this year and had already received eight of the coveted trophies. The team from Austria and Switzerland was not to be disappointed and was invited on stage to receive a Lion in Gold - the crowning glory of a successful week. By the way, there was no Grand Prix in this category and so "Vangardist" and Saatchi & Saatchi Switzerland can be pleased to have received the highest award in the category "Branded Content & Entertainment" alongside 15 other agencies.
Titanium & Integrated: Two main prizes
Last but not least: the "Titanium & Integrated" category, which for several years has honored those ideas that break new ground and reshape the industry, as the Cannes Lions organizers say - the creative requirements for the submissions are accordingly high here. Fresh, creative, innovative and cross-channel - Wieden + Kennedy New York was able to fulfill these criteria on behalf of Jordan Brand with its "Re2pect" campaign, thus securing the Grand Prix in this field. A second grand prize, titled the Titanium Grand Prix, also went to the USA, to CP+B Boulder. "Emoji Ordering" for pizza chain Domino's received global attention ahead of Cannes Lions 2015 for allowing customers to announce their orders with a pizza emoji from now on.
Conclusion
So that was it, the 62nd edition of the creative festival on the Cote D'Azur - no less impressive this year than in previous years, but not quite as successful for Austria as in 2014. The reason for this remains to be seen, but the noticeable decline in submissions from domestic areas has certainly made its contribution. Nevertheless, there were four Bronze Lions for Austria, three for Jung von Matt/Donau for their minimalist yet impressive "Smart for two" campaign, and another for Reichl & Partner on behalf of List - a particular success considering that this year was the agency's first time trying its luck at Cannes.
Also noteworthy - although not officially relevant to the domestic record - the multiple triumph of the magazine "Vangardist" and its special issue "The HIV+ Issue", because this work recorded a full nine Lions in 2015. Asked about the campaign, "Vangardist" editor-in-chief Julian Wiehl says: "Not only was an excellent campaign awarded here, but also an important one. The reactions of the media and readers show that there is still a great need for education about HIV." Co-Founder Carlos Gómez concludes: "Our message has reached 55 million people, making a small contribution to a better world. This makes me speechless and happy; that this has now been awarded nine Cannes Lions is just great."
Source: https://www.horizont.at/home/detail/cannes-2015-letzte-awards-vergeben.html