REICHLUNDPARTNER was commissioned to develop a broad-based sustainability campaign for the ANDRITZ GROUP – an Austrian, listed mechanical and plant engineering group with more than 250 production sites and over 29,000 employees worldwide.
It may not sound sustainable at first glance, but it is. The company’s four business areas – Pulp & Paper, Hydropower, Metals and Environment & Energy – help their customers to generate green electricity and hydrogen, save or bindCO2, recycle textiles and treat wastewater, among other things. Why? For a better future, for green change.
We made this idea the central claim of the campaign: FOR THE CHANGE. This resulted in advertisements, a microsite, videos, LinkedIn posts, trade fair stands and many other advertising materials that showcase the motto in a prominent and eye-catching way. For sustainable communication in the truest sense of the word.
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