RUP celebrates anniversary

Towards the future for 35 years

Agency founder Rainer Reichl looks back with pride on 35 years of agency history. But even more important to him is the strategic direction of the agency group for the future.

September 1988: In the beginning, there was the vision of founding an agency that would be far more powerful than the large multinational agency groups in Austria could ever be. Today, 35 years later, REICHLUNDPARTNER is one of the most powerful agency groups in the country.

When asked what the secret behind this success story might be, agency founder Rainer Reichl has a clear answer: “We probably tick a little differently, but that’s only to the benefit of our customers. REICHLUNDPARTNER is far more than an advertising agency. We think holistically, work proactively and are thus an inspiring source of inspiration and reliable implementer when it comes to brand positioning, creative strategies, corporate design, classic and digital advertising campaigns, holistic media strategies, design and programming of websites, web platforms, eCommerce, social media, public relations, event marketing or the development of innovative business models . Our team of 170 creative minds has years of experience in both domestic and international B2C and B2B communications.”

REICHLUNDPARTNER is also one of the best agencies in the country from a customer perspective : In 2020, 2021 and 2022, Austrian marketers evaluated the agency landscape in terms of creativity, innovative strength, consulting power and expertise and awarded REICHLUNDPARTNER top marks in all areas*.

*No.1 at Medianet Xpert Awards 2020, 2021, 2022 and Medianet Excellence Award 2019 for outstanding agency management.

And the agency founder also has a clear vision when asked where the journey is heading: “While we have spent the last few decades focusing on increasing consumption, the agency of the future will also be tasked with changing attitudes – reduce, refuse, repair, recycle, circular economy, sustainability, meaningfulness, empathy, understanding democracy – these are all fantastic topics for the agency of the future. And we’re already fully on board with that.”

“Our ultimate goal is to strengthen our customers’ competitiveness through innovation, creativity and inspiration. Every client has the opportunity to configure their own agency network. The agency covers all areas of classic, digital, social and live communication,” says Rainer Reichl. The individual units are further developed by independent, competent management teams with their finger on the pulse of the times.