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How design works: Psychological principles of successful design
Designing emotion: Methodology and strategy for designers
Tell me! How to convince with storytelling
The economy of happiness
The aura of value: Products are created in companies, values in the mind.
Mid-Century Ads – Advertising from the Mad Men Era
Choi’s Gallery
Choi’s Package
Material revolution II
Manual for Technical Product Design
Korea Power
Gute Gestaltung / Good Design 14
Advertising Worldwide
Advertising by Design
D&AD50
How advertising works
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