The new TV campaign by Reichl und Partner for the wheat beer brand Edelweiss creates a counterpoint to the hectic pace of our world. The commercial takes the viewer into a world where people still take time for the really important things in life. "The impressive nature shots, the wordplay and the charm are intended to remind us not only to recharge the batteries of our smartphones, but also our own," explains Daniel Kleinmann, Creative Director of Reichl und Partner Werbeagentur.

Statements like "Mei Klingelton", "Mei Navi", "Mei Suchmaschine" and "Einfach mei Zeit zum Aufladen" point to the real values in life: to listen again more to the voice of nature and not only to "Pings" and "Ring Rings". So to feel life with all senses, to fill up with energy, to clear the head and just have a good time. 

Andreas Stieber, Marketing Managing Director of Brau Union Österreich comments: "The new spot underscores Edelweiss' brand values. After all, who doesn't know the unique feeling in the mountains - fresh air, clear water and an imposing far-reaching view of the landscape - just the right environment to recharge your batteries. In addition, the commercial represents an important pillar to strengthen and expand Edelweiss' market leadership."

"On the shooting date, the weather gods were also very kind to us," says Michael Piber, the managing director of Reichl und Partner Werbeagentur responsible for the campaign.

The successful spot productions since 1998 show how the brand communication of Edelweiss has developed over the last 15 years in cooperation with Reichl und Partner.

1998
Start of the campaign: The mix-up game with Toni and Vroni

 

2000
G'schichten vom Edelweiss was told, a facelift of the successful first commercial.

 

2001
Edelweiss caricatured our mountain guests with a wink. An idea that was even adopted by a competitor in 2012.

 

2002
Edelweiss presented itself as a real proof of love.

 

2005
Edelweiss humorously showed how times can change.

 

2010
Edelweiss focused on alpine appeal. Reichl und Partner also created a coherent print presence.

 

A big thank you to everyone who has given their best on the client and agency side over the last 15 years.
We would like to toast this success - with an Edelweiss, of course!