In its advertising, the energy drink manufacturer promises "Red Bull gives you wings". A customer in the USA then sued the Salzburg-based beverage company for consumer deception.
Fuschl/New York. Salzburg-based beverage company Red Bull is reported to have agreed to a settlement payment of 13 million US dollars (around ten million euros) in the USA as a result of a class action lawsuit over deceptive advertising. This was reported by Austrian media with reference to the US consumer protection website "Consumerist".
In its report, the "Consumerist" again refers to "BevNet," a media company specializing in the beverage industry. Accordingly, the settlement already took place at the end of July this year in New York Federal Court. APA has not yet been able to obtain a statement from Red Bull.
11 facts about Red Bull
An emailed statement from the beverage company to "BevNet" said that while Red Bull had decided to settle the lawsuit, the company also stressed that it had always been diligent and truthful in its advertising efforts, as well as in its product labeling. Any legal misconduct and responsibility, on the other hand, was dismissed. Among other things, the indictment talked about Red Bull deceiving its customers with the slogan "Red Bull gives wings" and promising increased performance, concentration and reaction.