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The RUP Ad Academy recommends

Reading on the subject of marketing

SMC Fullservice Digital Advertising PR Media

Konkurrenzvorteile am Point-of-Sale

Interkulturelles Marketing

Crossmediale Werbestrategien

Crossmedia

Blicktricks

Challenger Sale

E-Mail-Marketing

Adnews

Advertising Age

Experimentelle Werbewirkungsforschung

Jony Ive

Advertising Media Planning

Guerilla Marketing des 21. Jahrhunderts

Big Book of Packaging

Handbuch Werbeplanung

Corporate Design Praxis