For the first time, more than half of consumers (56 percent) say they frequently buy products that are ethically produced. In this context, the value has more than doubled in the past four years, as the current trend study proves, which was prepared by the Otto Group in cooperation with Trendbüro.
 
These and other results show the challenges, but at the same time also opportunities for retailers. With its deeply anchored value framework, the Otto Group and its Group companies are well positioned to enable consumer well-being through carefree consumption today. "By tradition, we at the Otto Group attach great importance to values such as sustainability and the fair treatment of employees. We want to maintain this standard even in a highly intensive competitive environment and have set ourselves ambitious goals with our sustainability strategy until 2020," Hans-Otto Schrader emphasizes the enormous importance of living sustainability from within.
 
Further information can be found at www.ottogroup.com or at www.unito.at
Download the trend study on ethical consumption: www.ottogroup.com/trendstudie
Download the Corporate Responsibility Report 2013: www.ottogroup.com/cr-report