The RUP Ad Academy recommends

Literature on the topic
Marketing

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Paperback Multimedia

Advertising impact and media planning

Online Marketing in Austria 2014 (IAB Austria Handbook)

Media and marketing strategies in digital times

Communication Channel Planning

Media management and public communication

Media planning in practice

Media management

Quality TV.

The media industry in the digital age

Digital society

The role of the media in social upheaval

Advertising success on the Internet

The digitization of media and culture

Media planning

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