The RUP Ad Academy recommends

Literature on the topic
Marketing

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Planning process for brand communication in Web 2.0 and social media

Social Media Relations

Designing emotion: Methodology and strategy for designers

Tell me! How to convince with storytelling

Facebook Ads: Advertising among friends

The economy of happiness

Social media for companies

Social media and brand community marketing

Social media marketing in B2B

Social Media Manager: The handbook for training and career

Copywriting for the Internet

Successful web texts

Devilishly good web design

Learning Responsive Web Design

The aura of value: Products are created in companies, values in the mind.

How design works: Psychological principles of successful design

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