Market and opinion research can be an extremely efficient PR tool. A Marketagent.com study in cooperation with Danube University Krems among more than a thousand journalists confirms that well-founded data material is a welcome guest in the editorial offices of media houses. This makes the use of study results for public relations particularly appealing - provided that market research is used carefully and sensitively. Marketagent.com has taken this as an opportunity to summarize 10 tips for using market and opinion research in press relations for you. In addition, Florian Laszlo from "OBSERVER" GmbH presents how media response can be evaluated and how the return on investment of MaFo expenditures should be evaluated. Michael Obermeyr of REICHL UND PARTNER PUBLIC RELATIONS will conclude by reporting from the field and demonstrating his experience with the acceptance of survey data in PR work.

Date: October 23, 2014
Start: 9:00
Location: GERGELY'S, Schloßgasse 21, 1050 Vienna

09:00 Reception, coffee and cake
09:30 Market and opinion research as a PR tool
10:00 The evaluation of media resonance
10:15 Practice Showcase
10:45 Discussion followed by lunch
11:30 expected end

Speakers:
Mag. Thomas Schwabl,
Managing Director Marketagent.com
Mag. Florian Laszlo, Managing Director "OBSERVER" GmbH
Michael Obermeyr, Managing Director REICHL UND PARTNER PR
U.A.w.g. until October 22, 2014. Registrations under events@marketagent.com  or 02252 - 909009