There are many ways to reach customers. Both in consumer goods marketing, also known as B2C marketing, and in industrial marketing, also known as B2B marketing, there is a variety of communication channels with numerous brand touchpoints that do not always necessarily require a large media budget. Creativity is at the forefront of brand contact point management.

Basically, you should think carefully about which communication channels and brand contact points are best suited to the respective campaign objective. The Reichl und Partner advertising agency essentially differentiates between brand-building and sales-promoting advertising campaigns.

 

Campaign types:

Brand building campaigns

• Brand campaigns/image campaigns
• Employer branding campaigns
• Corporate social responsibility campaigns

 

Sales promotion campaigns

• Price promotion
• Brand promotion
• Knowledge promotion
• Competitions
• Sales promotion
• Launch promotion/launch campaigns

 

The following list is a small support for your individual brand contact point management.

Classic brand contact points

• Printed matter
• Annual report
• Telephone system
• TV (commercials, special forms of advertising, ...)
• Cinema (commercials, special forms of advertising, ...)
• Radio (spots, special forms of advertising, ...)
• Print (advertisements and special forms of advertising in daily newspapers, weekly newspapers, magazines, ...)
• Various directory and register entries
• Outdoor (posters, rolling boards, city lights, advertising pillars, special forms of advertising, notice boards, ...)
• Public transportation (buses, streetcars, cabs, horse-drawn carriages, ...)
• Own vehicles
• Leaflets and brochures
• Catalogs
• Ambiente Media (on land, air and water)
• POS (street promos, display, entrance, indoor area, price labeling, displays, showrooms, company buildings (indoor and outdoor ...)
• Work clothes
• Product samples, tastings
• Desktop background/screensaver
• Work clothes
• Hostesses
• Packaging,
• Product, Service
• Sponsoring (culture, sport, ...)

 

Direct Marketing

• Direct mail (such as letters, brochures, door hangers, pay slip inserts)
• Newsletter (eMail Newsletter)
• Company newspapers
• Couponing
• Product presentations
• Telemarketing

 

eMarketing

• Search results (Google, Yahoo, ...)
• Adword ad (Google, Yahoo, ...)
• Display (incl. retargeting)
• Landing pages
• Promotion Pages
• Websites (intranet, extranet, internet)
• Mobile Marketing
• Affiliate Marketing
• Webshops
• Web portals
• Blogs
• Apps
• eNewsletter
• In-Game
• Digital Out of Home (screens in shopping centers, public transport, universities, schools, fitness centers, doctors' surgeries, POS etc.)
  • Mobile couponing
  • Augmented reality

 

Social media 

• Social media postings / recommendations
• Social Media Ads
• Social media apps
• Social media mails
• Social media events

 

Public Relations

• Press reports
• Advertorials
• Press events (press conferences, fireside chats, ...)
• Press releases
• Corporate publishing magazines (customer and employee magazines)
• Company presentations in social media (Facebook, Twitter, LinkedIn, XING etc.)
• Company blogs
• Company presentations on various portals (e.g. job portals such as monster.at)
• Job fairs

 

Live communication

Events (such as trade fairs, customer events, employee events, ...)