The WITTMANN Group is a leading global manufacturer of injection molding machines, robots and peripheral equipment for processing a wide variety of plasticizable materials. After successfully winning a pitch, we were entrusted with the redesign of the brand image – particularly with regard to the design line of the flyers and brochures as well as the positioning at trade fairs.

WITTMANN injection molding machines are characterized by minimum consumption and maximum efficiency. We have translated this fact into two visuals – one dramatizing the power consumption and the other also bringing the “raw material” into play that is processed with the machines: Plastic granulate.

Our eye-catching visuals were primarily used for a trade fair appearance, but also for flyer design. For the former, the arrows made of granulate proved to be extremely versatile – in addition to general information, they also served as signposts on outdoor posters and a dedicated energy efficiency trail that led through the trade fair stand. The folder design takes place in the next step.