One day after the European Championship final, it's time to take a look at some hard facts about the 2016 European Championship. Therefore, we looked at the finals from 2016 and 2012 respectively and made a comparison regarding the coverage of the final on ORF 1.
A total of 1.556 million Austrians aged 3 and over watched yesterday's final on TV - and probably nervously chewed their fingernails or used up their remaining beer (only those aged 18 and over, of course) and potato chips reserves :-) These almost 1.6 million people in front of their TV sets last night correspond to a reach of 19%.
Compared to the final match 4 years ago, where Spain duelled with Italy for the great European Cup and emerged victorious, but this was about 230,000 spectators less. We can only speculate about the exact reasons, although a change in media behavior towards live streaming from the Internet, and of course the teams that reached the final, could certainly play a role.
The largest group of spectators at yesterday's final was those over 40. In 2012, the age value was 10 years lower, i.e. 30 years.
In the age group 3-11 years, 2016 71,000 children were cheering along in front of their TV sets, 2012 it was almost 100,000. I wonder if this is because the disappointment of Austria's elimination in the preliminary round was even greater among the youth this year?
The percentage of women was constant in both years at 45% each (which may be attributed to the fact that the attractiveness of soccer players has also remained constant).
The fact that yesterday's final went into overtime, caused about 16,000 people to turn off the TV after 90 minutes. Apparently, signs of fatigue have set in with this group. Or the attraction of the bed has prevailed over the couch :-)
Source: Teletest ORF 1 2012 and 2016