The new Ö3-Weckerl, which was launched by PAN&CO last year, was able to hold its own against 274 submissions and took first place in the CASH Top Innovations 2012 in the "Bread, Pastries and Baked Goods" category.
It is all the more gratifying that not only a jury of experts, but also consumers, made this choice.

" The breakfast hit has been available in stores, gas stations, and selected bakeries throughout Austria since June 2012 and has been a complete success. A nice confirmation for our communication concept", Michael Piber, managing director of Reichl and partner is pleased.

 

 

 

Tastes excellent - with good reason
The high-caliber jury of retailers, retail experts and market and opinion researchers explained the success of the Ö3-Weckerl with three key advantages:
- the ingredients, such as omega-3 fatty acids or fiber, which are adjusted to the calorie content
- the easy handling thanks to the ready-to-use sprinkling and the three-part shape
- the creative marketing concept with the Ö3-Weckerlbäcker and the diverse advertising materials at the POS

Idea provider Reichl und Partner is responsible for advertising, marketing and communication of the successful product.

 

The "Ö3-Weckerl family" is growing
Due to the great sales success, PAN&CO will launch two new Ö3-Weckerl this year: the Ö3-Topfenkornweckerl with juicy, fresh curd cheese and the Ö3-Heumilchweckerl. One can be curious!