Restaging a traditional brand on the World Wide Web

After an elaborate photo shoot, search engine friendly texting and a complete reprogramming in responsive design, the new Reber website can be seen at www.reber.com and the new Reber online store at store.reber.com from their most seductive sides. "Our main focus was primarily on emotionalizing the Reber brand, its highly refined confectioneries and Café Reber in Bad Reichenhall," says Rainer Scharinger, managing director of Reichl und Partner eMarketing.