It's great to see the marketing landscape in Austria developing and holding its own with international advertising and creative festivals. An incredible 1950 marketers came together in Graz on Friday, May 7, to explore market-oriented corporate management in all its facets. Multi-talented marketers, luminaries of advertising, thought leaders in a vibrant industry. As an advertising agency based in Linz, in the Austrian "province", we are delighted that such festivals also take place outside the major advertising metropolises in German-speaking countries. Congratulations to the organizers! We have summarized the most important quotes for our customers, employees and friends.

 

"Technology changes everything, except the need for stories worthy of our attention. Attention is the one thing you can't buy."

Sebastian Tomich,   SVP Advertising & Innovation, The New York Times

 

"If you are doing video, you will have a great future. Everything is gonna be video."

Jeremy Abbett,  Creative Evangelist, Google

 

"I always hire people who are smarter than me."

Samantha Yarwood,  Marketing Director EMEA, Starbucks

 

"If you have specific questions, go to Google. If you don't have specific questions, get inspired on Pinterest."

Jan Honsel,  Country Manager DACH, Pinterest

 

"You reach fans abroad through hero stories. They work internationally."

Benedikt Scholz,  Head of Business Development, Borussia Dortmund

 

"We've spent a lot of money on studies to understand the so-called Millenials. In the meantime, however, Generation Z has long been at the starting line and the game is starting all over again."

Marcus Thieme,  Regional Director North America, Jägermeister

 

"Build smart content and put it in smart places."

David Shing,  Digital Prophet, AOL

 

"Focus matters, now more than ever!"

Doug Perkul,  Chief Marketing Officer, O'Neill

 

"People want to be connected. It is a human need to be part of a community."

Clive Ryan,  Global Marketing Solutions, Facebook & Instagram

 

"Truth is a mandatory. Purpose-driven companies will rise."

Jay Curley,  Senior Global Marketing Manager, Ben & Jerry's