"Upper Austria proves its taste" has been the motto since mid-March 2015. The new Genussland campaign developed by Reichl und Partner is intended to remind Mr. and Mrs. Upper Austrians once again of the value of local food.

For the campaign, Reichl und Partner visually broke down the term "Genussland" into its components: In the six subjects, "enjoyment" itself is expressed through black-and-white close-ups of people enjoying themselves. They deliberately contrast with the colored lead products of Genussland, such as bread, must, dumplings, etc. The second part, the "country", finds its counterpart in the logo itself, which is made up of the various Genussland products and was staged for the first time by Reichl und Partner using real food.

"Regional foods offer the decisive home advantage and are fully in line with the trend. This trend continues unabated: Consumers continue to increasingly turn to local foods," says Max Hiegelsberger, the provincial agriculture minister. Genussland Oberösterreich offers optimal solutions for this - with the  platform www.genussland.at with events and presentations. More than 1,000 companies from agriculture, trade, commerce, gastronomy and tourism are now Genussland partners.

Learn more about this new campaign in the Case Study of Genussland Upper Austria !