Each year, countless landmarks shine with pink light, drawing attention to the importance of breast health. In Austria, we succeed again and again with the support of LENTOS and Ars Electronica Center! With this action we even created a "Guinness World Records Landmark" in 2011. This year, we will again actively support this campaign to raise awareness.

Source: Estee Lauder Companies, Reichl und Partner

 

 

 

 

 

 

 

 

 

 

 

The 2011 BCA Campaign Illumination of Lentos Museum in Linz, Austria
A Guinness World Records Landmark
Photo Credit: Eugen Buemberger

 

 

 

 

 

 

 

 

 

 

 

The 2011 BCA Campaign Illumination of Ars electronic in Linz, Austria
Photo Credit: Eugen Buemberger