Today was less about content & technology and more about how companies and agencies (should) deal with the "Post Digital Age".

But what is "post digital"? Quite simply, the Internet has disappeared ... because it has engulfed us.

 

The challenges for marketing managers

"The new head of marketing is a marketing technology specialist."
"Our main task today is to find the right partners and technologies to exploit our opportunities."
"We bring media-savvy kids into the company to coach our marketing team."
Ram Krishnan, Frito Lay

"The new Head of Marketing is a Chief Customer Experience Officer"
Allison Checchi, YP

"We use 10% of our marketing spend "experimentally" to test new communication methods for their relevance to us."
David Christopher, AT&T

"Don't evaluate an agency's creativity, evaluate what they can achieve for you."
Andrew Benett, Havas

The challenges for creatives

"Technology drives creativity.""We now have many more opportunities to express ourselves."
Tom Adamski, Razorfish

It's no longer about communicating one message, but the right one for each individual user. Data-driven individualized online advertising (content, banners & videos) is possible and therefore a must.
General tenor

The challenge for agencies

"A lot of agencies look at "digital" as a medium. That's fundamentally wrong - "digital" creates things."
"The megatrend is automated marketing ... You could call it the new CRM."
Tom Adamski, Razorfish

"The challenge of today is excellence in the management of talent."
"Creation and media must be merged ... and media must be redefined in a broader sense."
"Competence in the acquisition, analysis and use of data is an essential agency task."
Andrew Benett, Havas