In 1950, the National Federation of Advertising Agencies was founded in the USA, from which ICOM - the International Communications Agency Network - emerged through various expansion steps in 1998. In 2012, ICOM joined forces with the IN Network, of which Reichl und Partner has been a member for many years.

This has created the largest international network with over 90 independent agencies from more than 65 countries. And each of the agencies is among the best in their country. In total, more than 2,000 customers are served in this multi-local and multi-cultural network and $3.5 billion in revenue is generated.

Through ICOM, Reichl und Partner can, on the one hand, provide its customers with a worldwide,  very fast exchange of information and, on the other hand, offer services and resources worldwide through owner-operated partner agencies.

ICOM meetings are held regularly in order to get to know the ICOM agencies in person, and the latest information from other countries and continents is also exchanged via digital media.

ICOM World Management Conference, Athens, April 2014

ICOM agencies are responsible for campaigns such as the branding of UEFA Euro 2012 (Ukraine & Poland), UEFA Euro 2016 (France) or for Hilton Hotels and many more.