Support since 2018 by:
Distribution area of the campaign: Upper Austria
Initial situation
The Upper Austrian Chamber of Commerce is a stakeholder, service partner and education expert. Under WKOÖ President Mag.a Doris Hummer, the organization is undergoing a realignment – with new services, a stronger location policy and further relief for companies. The task of the new campaign is to clearly communicate the meaning and benefits of the Upper Austrian Chamber of Commerce.
Strategy
As part of a strategy process lasting several months, REICHLUNDPARTNER worked together with the Upper Austrian Chamber of Commerce to develop a new positioning: The WKOÖ is becoming a modern, proactive and powerful organization – a professional and emotional home for all entrepreneurial people in the country. The most important target groups include the 94,300 member companies, employees and officials as well as stakeholders such as location partners, the media and also employees.
Implementation
“Now we strengthen the we in business” is the all-pervading guiding principle of the new WKOÖ campaign. In general, the terms “Now” and “We” become central keywords – whether in the new online video spot, in the basic subjects (on topics such as advocacy, service and education), in the new folder or in online banners. The spot was shot by Crazy Film Production at various locations in Linz, and the shooting for online and print subjects took place in parallel.
Corporate protection package
Parallel to the brand-building campaign, it is important to promote the new WKOÖ corporate protection package. This spans a protective shield over the companies – with services such as SOKO for companies or legal protection insurance in administrative criminal proceedings. The promotion is done with animated short films, product sheets and online banners.
