Support since 2013 by:
Distribution area: Austria
Initial situation
Canon is one of the leading providers of innovative imaging, printing and document management solutions worldwide and in Austria.
Strategy
REICHLUNDPARTNER Public Relations supports the company itself and the launch of its products in the B2B and B2C sectors through regular contact with the relevant media and journalists, the organization and support of events, and the organization of interviews.
Implementation
The following specific measures were implemented as part of the PR strategy: