The new fun-loving, affluent 50+ generation is becoming a desirable target group. However, best agers are not willing to be lured by the offer of anti-aging products. So how should we approach the new target group?
    
The second part of the AdTalk on the topic of "The Silver Revolution" deals with the importance that companies attach to best agers. Not only employees, but also the tasks, requirements and value chains within the company itself have developed and changed over the years. Planning, organizing, analyzing, developing, deciding and the ability to differentiate between important and unimportant things are more important today than ever before.