Advertising
rethought

Our approach to the development of brand and communication strategies is comprehensive. Our specialist units are completely networked - like a well-rehearsed orchestra, because only the smooth and productive interaction between and across all channels turns a good creative idea into a successful idea!
Above all however, our principle is always: one face to the client. This is part of our customer-oriented job processing strategy, as is smooth and cost-effective implementation within the deadline.

• Strategically sound advice
• Goal-oriented creativity
• Smooth job processing

We at Reichl and Partner have made ​​a name for ourselves with the strategic know-how with which we approach brand positioning and brand development.
We carry out a comprehensive analysis of the brand relevant environment, market potential and target groups in order to capture and define the brand essence.
The majority of our consultants have been part of our team for many years. This creates continuity. Both renowned national and international companies as well as successful start-ups and young SMEs appreciate our proactive consultation style and of course the high quality that this consultation has.

In our modern world,  TV, radio and print are still the most effective media forms. However, the battle for the attention of those consuming these media is one that rages constantly!  This makes it important to not only know the rules but to know how to break them skillfully.
Reichl and Partner know what it takes; which buttons to push, which mechanisms to employ in order to achieve the desired effects and trigger the required emotions. We also work closely with market and motivation researchers and benchmark our work constantly.

Also "below the line" above average!
Often underestimated, but still of great importance: the direct brand contact points. Where the consumer comes into direct contact with the brand. We have to get his attention with the appropriate brand messages. Get him to enter into a dialogue with the product and be in the right place at the right time. Reichl and Partner has vast experience in the area below the line. This experience is priceless and should always be made use of.
Another aspect of our overall strategy is the development of direct marketing and customer loyalty programs.  In the current means of individual communication (online and offline) lies a massive amount of untapped potential! We design "Customer Lifetime Communication" strategies that accompany the different stages of a cycle communicably.

Business-to-business communication follows its own set of rules. Often "fast", clear information is required. It is also often the case that this very rational field of industry needs an emotional approach. Reichl and Partner has combined many years of relevant experience in the B2B sector and uses this know-how in the  company's very own competence center. We speak the language of your business customers; we know and understand the practices and procedures.
Here integrated communications strategies are developed that meet and fulfill all needs and wants: from the development of a corporate identity to PR and event support.

The taking of corporate responsibility for the social concerns facing our society is important and essential.
We advise and assist our clients in the sensitive CSR dialogue with target groups.

Skilled professionals, highly motivated teams and competent managers – If a company wants to recruit and retain the best people, then increasing thought must be given to  what incentives are being given to these talented employees to motivate them to stay? Reichl and Partner have developed employer branding strategies that work both externally and internally. We work very closely with our clients pinpointing any weaknesses. We take advantage of existing strengths and show differentiation potentials. In terms of a holistic way of thinking, we always strive for the best possible integration of the employer branding strategy into the overall brand communication.

A picture says more than a thousand words - and a lot faster too. Our designers specialize in finding the right imagery for every product, every brand and each goal. They give a brand “its face” so to speak, the face which the world then recognizes.
They pull out all the stops: colour psychology, perception research and brand philosophy.

• Design skills for all online and offline media
• Development of corporate design
• Design and implementation of packaging

Reichl and Partner is one of the few agencies that has its own “Art Buying” department. Our specialists work on both Reichl and Partner as well as external projects. Their goal is to search and find the right photographer, illustrator, cinematographer, the right model, or the right location for each project. Our contact portfolio includes a wide range of film production, animation companies and directors.

Still, food, fashion, image... in our contact portfolio you are certain to find the right photographer for your product.
We organize everything for you: photographer, model, set, and model styling and retouching. Of course we also take care of the auditing and accounting.

What would your “advertising spot” be without the right sounding voice? Sometimes a sonorous male voice brings your message across the best. Sometimes a shimmer of romance or even erotic adds the finishing touch. Or what about the voice of well-known actors such as Jack Nicholson, Julia Roberts and John Cusack? Hardly anyone has as much experience in selecting the right voice as we do. We are happy to organize speech samples for you and to take care of the studio and speaker booking and invoicing.

Reichl and Partner gladly takes on the challenge of adapting international TV spots or entire campaigns for the German speaking countries (Germany, Austria, Switzerland) or for the CEE region. Our extensive experience and our highly professional network of partners ensure a smooth and efficient implementation.