Digital Days: A successful premiere

Oct 18th 2018 OÖNachrichten

Digital Days: A successful premiere


LINZ. Big crowds at Digital Days of the OÖN in Linz.



Full House yesterday, Wednesday, in the OÖN Forum of the Promenade Galleries in Linz: The Digital Days of the OÖNachrichten celebrated its premiere and attracted people from all over Austria. More than 200 people came to the first day of the conference.

The focus yesterday was on the fundamentals of digital marketing. The participants were given an overview of marketing opportunities on the net, such as influencer marketing, web analytics and social media. Advertiser Rainer Reichl from the Linz agency Reichl & Partner talked about the digital transformation, Robert Gmeiner about e-mail marketing at the bookseller Thalia. The OÖN presented their activities in the online area. Today is the second day of Digital Days, with presentations by experts from Adidas, Borussia Dortmund and Runtastic.

How far is Upper Austria in terms of digitization? The OÖN mingled with the audience for this question.


Rainer Reichl spoke in front of a full house about digital transformation. Picture: (cityfoto, OÖN)


Mag. Rainer Reichl was one of the speakers on site and gave a lecture on the topics "Digital Disruptions and Design Thinking". The fundamental question was - how will digital transformation change our business models in the near future? In the course of the presentation, the Design Thinking Model was explained - which is considered as a solution for business strategies of the future.