35 years of RUP
In 2023, the agency group will celebrate 35 years of Reichl und Partner Werbeagentur, 30 years of Gesellschaft für Erlebnismarketing and three years of Reichl und Partner Future Thinking. However, the fact that one of Austria’s largest and most successful agency groups is celebrating several anniversaries at the same time is not just an occasion for a look back at the past. Much more they are the reason for a view into the future of marketing and communication and the proof that quality has permanence more than ever.
“Under the campaign umbrella “We make your business dance,” the agency will publicly address three major topics of the future,” explains CEO Rainer Reichl, “namely artificial intelligence, business model innovation and the big game changers in the mindset of humanity – Reduce, Refuse, Repair, Recycle.” Sustainability and the circular economy are arguably the biggest levers when it comes to addressing climate change. The consumption habits of many younger people worldwide are more sense-driven than ever – an opportunity for innovative companies to conquer world markets from Austria. “Using the global education platform for surgeons, medyoucate.com, an international start-up that Reichl und Partner founded, developed and co-financed with the best visceral surgeons in the world, the agency wants to demonstrate that new, primarily digital business models enable boundless success. The agency of the future must think ahead when it comes to increasing the competitiveness of its clients,” adds Matthias Reichl, Managing Director Reichl und Partner Digital and Future Thinking. “Ultimately, it’s about goal-oriented creativity.”
