Online, offline or integrated?  Reichl und Partner Media provides you with an overview.
Traditional media are increasingly losing power, but online media are not yet powerful enough. Traditional media are stronger than ever, online media are still vastly underestimated. As always, the truth is in the whole.

Where do you see the optimal share between online and offline?

It all depends on the right media mix. And that is why we have set up our own  interdisciplinary competence center . Since July 1, our traditional media planners have been working in close cooperation with the online media, social media and e-marketing experts in our highly specialized units. In total, this competence center has 40 highly trained communications professionals and pursues a common goal: the comprehensible and transparent optimization of your media spend.