CULT BEEF stands for beef at the highest level. And the KOCH KUNST project is also extremely sophisticated: every year, a different artist is chosen to design a cut poster that shows the position of the cuts in the carcass in a vivid, creative way. The new 2022 poster was created by the award-winning Upper Austrian artist Hermann Angeli and was integrated into the CULT BEEF brand identity by REICHLUNDPARTNER.
Since 2018, REICHLUNDPARTNER has been in charge of the CULT BEEF brand and has brought the website, roll-ups, advertisements and more into a coherent, modern and exclusive design for this quality program of the Austrian Beef Exchange, which is now also reflected in the cut piece posters as the framework of the artistic design. With “Sehnsucht” by Hermann Angeli, a work is moving into Austria’s kitchens that offers our restaurateurs additional inspiration.
All about KOCH KUNST, quality beef and recipes for inspiration on:
How REICHLUNDPARTNER offers the quality brand an all-round tasteful appearance, read on:
Agency brief introduction
Since its founding in 1988, the REICHLUNDPARTNER agency group has evolved into one of Austria’s leading communications agencies. With a comprehensive range of services and highly specialized, independently managed units, we offer innovative, holistic solutions across all areas of analog, digital, and social marketing communication.
