Support since 2016 by

• REICHLUNDPARTNER advertising agency
• REICHLUNDPARTNER eMarketing
• REICHLUNDPARTNER Public Relations
• SMC Social Media Communications

Distribution area: Austria, Germany

Initial situation

A brand without a face.

When we were tasked with positioning the brand in 2016, Metzeler already had plenty of top-notch products, but the company didn’t have a suitable brand identity. And in terms of awareness, the company was not yet where it really belonged: at the top!

Implementation

Various advertising materials present new appearance.

On the one hand REICHLUNDPARTNER developed the new website appearance, on the other hand numerous information brochures for individual products. Social media tools were used to reach younger target groups, and marketing the Metzi mattress to children was also on our agenda.