Support since 2016 by:

  • REICHLUNDPARTNER Public Relations

Initial situation

World, stay awake

Thalia, Austria’s largest retail bookseller, combines quality, personality, inspiration and service as a passionate story discoverer. With the credo “World, stay awake,” Thalia wants to encourage people to question their behavior in shaping leisure, communication, social life and learning. Thalia brings reading back into people’s lives.


Thalia is a theme maker, story discoverer and meeting place

The aim is to present Thalia in its versatility and depth of thought. As a topic maker, story discoverer and meeting place in the vicinity, what counts most is content and direct exchange with customers and authors. This orientation combined with current topics, issues and trends are the focus of all communication measures.


A successful mix

A wide range of topics is communicated to a wide variety of media through one-on-one meetings, press and product releases, and press briefings.

Main content: Economic development in the book trade, literature, events, book recommendations, new services and trends, etc.