Support since 2010 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations

Distribution area of the campaign: global

Initial situation

Rubble Master. Compact Crushing.

1991. The Rubble Master company founder’s goal was to open up the opportunity for as many entrepreneurs as possible to use mobile construction waste recycling to create value, and with on-site recycling, this was going to come true.

The company focuses on the development, marketing and service of mobile crushing plants in the compact class and has already made a name for itself worldwide.


Located in Austria – at home throughout the world

Rubble Master machines score with easy handling, high efficiency and maximum service. REICHLUNDPARTNER positioned the company as a modern, human and smart provider: Because Rubble Master is more than a product, it is the entry into a community!


Everything new at Rubble Master

On the occasion of the brand relaunch, the entire corporate identity is being redeveloped from scratch. Together with Rubble Master, REICHLUNDPARTNER consistently implements the new brand identity: in print, at trade fairs, on the Internet and at events.

As an outsourced press office, REICHLUNDPARTNER Public Relations takes care of the Austria-wide journalist contacts for RUBBLE MASTER and all media inquiries. A special highlight is the annual RUBBLE MASTER journalists’ dinner in Vienna, where we invite lead journalists to an evening of excellent food and technical discussions in a special atmosphere.